Innovation in Gurit Case Study Example | Topics and Well Written Essays - 2750 words

Innovation in Gurit - Case Study Example Gurit, the company is one of the leading contenders in the composite materials and solutions industry. The customer base of the company is spread all over the world. The company has three decades history of providing innovative composite materials, engineering solutions and technical support to its customers all over the world. The potential target market of the company is in the sectors of Wind Energy, Transportation, Marine and selected other application areas. The company has cutting edge over other competitors of manufacturing tailored materials according to the unique requirements of customers. These composite materials are manufactured by pre-impregnating the composite materials also known as "prepregs". Important components of composite material solutions include structural foam products, formulated resins, adhesives and gel coats. The company has continued research in order to manufacture materials having unique characteristics of minimal weight, maximal stability and stiffness combining with unlimited suitable design properties catering the needs of today's modern construction and interior decoration. "The Company has production sites in Switzerland, Germany, Spain and the United Kingdom in Europe, large facilities in Canada and China as well as the support of engineering, sales and service subsidiaries in the United States of America, India, Australia and New Zealand, Gurit is excellently positioned to serve a truly global customer base" (Gurit, 2007). The Company is listed in SIX Swiss Stick exchange and have it s headquarter in Zrich/Switzerland. Market position of Gurit: Market share is a good indicator of economic growth as compare to the financial analysis and raw sales data. The business model adopted by Gurit helped the organisation in increasing the yields in 2008 by improving the cash flows and increasing the returns on capital. According to the figures presented by the Gurit management the following trends were observed: "Target market sales up 6.7% in reported CHF; up 17.8% at constant December 2008 currency translation rates; Group sales including divestment effects up 1.6% to CHF 456.2 million Operational EBIT up from CHF -4.1 million to CHF 23.9 million Net income up from CHF 1 million to CHF 17 million Net Cash flow from operations at CHF 31.1 million CHF 1.7 million net cash 2008 vs CHF 45.7 million net debt 2007 Net working capital ratio reduced from 19.6% to 14.1% Flexible staff adjustments to volatile markets in Q2, 2009" (Figures taken from http://www.gurit.com/news.aspitemid=1277&itemTitle=Financial+year+2008+earnings§ion=000100010029§ionTitle=Market+News+items+from+around+Gurit) Full year 2008 results: The company reported an increase in net sales by 1.6% or CHF 456.2 million for the year 2008. The growth of 6.7% was also reported in

Alcoholism Vision in the 20th Century Essay Example | Topics and Well Written Essays - 2250 words

Alcoholism Vision in the 20th Century - Essay Example It can be judged it from the definitions like: â€Å"alcoholism is a disease that affects the part of the brain that controls your feelings, the way you make decisions, and the way you act† (Identifying alcoholism, 2003)   Keller called alcoholism a disease because of the disablement represented in behavioral manifestations. The same concept is offered by American Psychiatric Association which argued that a mental disorder is characterized by present distress, disability, or a significantly increased risk of suffering death, pain, or an important loss of freedom. (Mann, Hermann & Heinz, 1999)   In effect, deviant drinking became medicalized or cast in the perspective of a disease model. Scientists and physicians regarded the disease of alcoholism as congenital, progressive, developmental, and, while incurable, capable of treatment. (Lectures)   Since the dawn of 19th-century alcohol has become a ‘social problem’ in the USA. During the colonial era, drunkenness was common with per capita alcohol consumption being 4 times higher than at present. That’s why alcoholism has attracted much public attention and interest of the researchers.   The modern concept of alcoholism includes the psychosocial and neurobiological foundations and consequences of alcoholism. Neurobiological research explains addictive behavior by the dispositional factor of monoaminergic dysfunction, neuroadaptation, and sensitization.

Busness Writing Assignment Example | Topics and Well Written Essays - 750 words

Busness Writing - Assignment Example 3 Steps of Communication Planning The first stage when one has to consider when one intends to convey information using written communication is planning. This basically involves analyzing what one intends to communicate to others. This stage is subdivided into four phases (Thill &Bovee 82). Firstly, one has to come up with a statement of purpose where one examines the specific opportunity or problem thoroughly which he or she intends to communicate. This should be done in order to avoid wasting time on unnecessary information when communicating. The second phase of this step involves gathering information emphasizing on what the audience needs. Ones you establish these needs, only information that is relevant to the audience should be considered. The third phase involves selecting the medium in which one intends to convey the written information. One should consider various mediums instead of a specific one to ensure flexibility. Examples of mediums of conveying written communicatio n include published documents and reports among others. When selecting the medium or channel which one intends to use, factors to consider include, who the audience is, importance of the message, feedback required, and the cost incurred. Finally, the last phase of planning involves organizing information acquired in order for it to support your main ideas. Writing The second stage involves the primary composition of what one intends to communicate. The writer should sensitize on the audience’s needs making sure that they communicate in a non-biased, polite and clear way. One should begin by writing a draft copy of what they intend to communicate making sure that they organize their information into an introduction, body and a conclusion. Using strong words is beneficial since it ensures the information being conveyed is coherent and impactful because it ensures that their information is taken with a lot of seriousness. One should also control the tone of their communication t hroughout their communication with regard to the situation in which the written communication is being done. Revising The final step in written communication is revising and proofreading the draft copy converting it into the final message. When one is producing the final message, one needs to organize the information in the message in layouts and designs that are both attractive and effective. This ensures that the message has a both professional and a friendly look. However, one should be careful not to change the written communication from formal to informal since this is easily done by the use of wrong layouts and formats (Thill &Bovee 80). Comparison of the Advantages and Disadvantages of Oral and Written media Oral media is characterized by various advantages over written communication. In oral communication, feedback is spontaneous unlike in written communication where feedback takes quite some time. A good example is letters which quite long to be replied since it involves po st offices and messengers. Another advantage oral media has over written communication is time saving as it is fast and convenient unlike written communication which involves a long process. Oral media is advantageous since incorporates a personal touch helps in building a good working environment which can be beneficial to a business organization. Written media is characte

Microorganism in food industry Research Paper Example | Topics and Well Written Essays - 2500 words

Microorganism in food industry - Research Paper Example Understanding these will possibly lead to much of the food production processes becoming shorter and less time consuming and will lead to less waste being produced. Some examples of foods that are produced using microorganisms include wine, cheese and bread. This paper will attempt to take a look at the microorganisms used in each of these foods and attempt to explain some of the mechanisms they utilise to achieve the result that humans desire. Winemaking Yeast in Wine Wine is a popular beverage where microorganisms play an important part. Wine has been consumed by humans for thousands of years (Okamura et al,1596) and the exact science of the wine making process is still being decoded. The quality of a wine is determined by whether the taste of that wine is original, the finesse, intensity of taste and by the microbiological and physicochemical stability (Dubourdieu, 1986; Noble, 1988; Rapp and Mandery, 1986; Schreier, 1979 of Colagrande, Silva and Fumi, 2) (Refer fig1). The microbi ology behind the wine making process was only established less than 2 centuries ago by the work of Louis Pasteur (Bakalinsky and Penner, 1993 from Okamura et al,1596, Colagrande, Silva and Fumi,2). Yeasts are used extensively in wine making. There are approximately 700 species of yeast and sixteen of these species have been used in the process of making wine. These include Brettanomyces, Dekkera, Candida, Cryptococcus, Debaryomyces, Hanseniaspora, Kloeckera, Kluyveromyces, Metschnikowia, Pichia, Rhodotorula, Saccharomyces, Saccharomycodes, Schizosaccharomyces, Torulaspora and Zygosaccharomyces (Pretorius et al, 1999 of Swiegers et al, 142). Saccharomyces cerevisae is one of the most commonly used organisms for producing wine though other such as Pleurotus ostreatus, Flammulina velutipes and Agaricus blazei have recently been exploited (Okamura et al, 1596). A specific variety of grape can be exploited to produce some qualities of wines such as the distinctive smell (Dubourdieu 2000, Lambrechts and Pretorius 2000, Guth and Sies 2002, Swiegers and Pretorius 2005 of Swiegers et al, 142). Some of these distinctive volatile compounds which cause properties of a wine like smell arise from grapes. However, several are due to the action of yeast and bacteria during the production of wine. Taste is also greatly affected by the bacteria and yeast used during wine (Schreier, 1979; Simpson, 1979; Williams et al, 1989; Etievant 1991, Guth, 1998; Boulton et al, 1998; Rapp,1998; Dubourdieu, 2000; Ferreira et al, 2000; Lambrechts and Pretorius, 2000; Ribereau-Gayon et al, 2000a,b; Ortega et al, 2001; Guth and Sies, 2002 of Swiegers et al, 141). Grapes can only support the proliferation of few microorganisms (Henschke, 1997 of Swiegers et al, 142). This has been attributed mainly due to the selective pressure on the microorganisms due to the high content of sugar and the low pH of grape (Swiegers et al, 142). In addition, sulphur dioxide is usually added to the mixture during wine making and this adds even more selectivity to the microorganisms that can grow. Usually, oxidative microorganisms that may be harmful are limited due to the sulphur dioxide (Swiegers et al, 142). Once anaerobic conditions start to predominate during the winemaking process, even more microorganisms find the conditions unfavourable for growth and the production of ethanol further limits the types of microorganisms th

Sexism Essay Example | Topics and Well Written Essays - 500 words

Sexism - Essay Example Women have nothing to prove but there are still several men who believe that women are inferior to men and should be suppressed. This feeling can also be a result of insecurity, several women have the ability to outperform men in almost every field, this is why men feel the need to suppress women. Men make sexist remarks because they believe that women are inferior, Andy Gray’s example is very appropriate here, he thought that a lineswoman can never perform as well as a linesman and this is why he made sexist remarks and was later sacked. Saying anything inappropriate about women is called sexism, for instance several men think that when a woman employee gets promoted she gets her promotion by going out of her ways and giving sexual favors to her boss, this is a fine example of sexism. They use language which is beyond the pale; such things should be kept under perfect control in an organization. Women get raped so frequently in Asian countries, this is because of misogyny. Women haters rape them not for sexual interest but to inflict pain on them. Breaking down a woman physically and psychologically is more often than not the main aim of a perpetrator. Women should be treated fairly and they should be given respect, there is no reason as to why they should not be respected in the society. They have already proved themselves and need not prove themselves any further. Domestic labor is taken for granted; Karl Marx had serious problems with this. He said that women should be paid for domestic labor, women work indefatigably but we fail to acknowledge their contribution. They raise children but do not get enough credit for it. To conclude it is very fair to say that sexism in any form should be discouraged, our society would become so much better should we start treating women with respect. They deserve to be respected and not to be raped and exploited. Andy Gray Sacked (2011).

Experiences of nurses working in palliative care Dissertation

Experiences of nurses working in palliative care - Dissertation Example I wish to express my gratitude to my supervisor, Mike for being there for me and taking time out of your busy schedule to meet up with me and giving me valuable advice and guidance, once again a massive thank you. A special thank you to my family in Cameroon, especially my mother who have been my pillar of strength, and her unending prayers for my success. To my sister Quinta and my brother Collins, thank you all for your support and encouragement and I pray and wish for better things for you both. Finally to my better half Tiga, thanks for your enduring patient and coping mechanism when I was really down and stress, thank you so much for your understanding. Abstract The aim of this critical literature review aim is to investigate the experiences of Nurses working in the field of palliative care. It will examine at length using qualitative methods and only primary research papers. The objectives inherent in this field of nursing include symptom suppression as well as psychological su pport for patients and families alike. This review will provide the reader with current literature on the identified subject. The process will involve choosing a topic, search relevant literatures pertinent to the chosen topic, gathering reading and analysing the literature. Three theme chapters will emerge from the review which will be looked into in depth. Palliative nursing is a relatively new specialization requiring greater understanding and advocacy. The Supportive care model is emphasized as a description of the objectives necessary for this specialization. The most prevalent pathology leading to the need for palliative care is cancer, but there are other chronic illnesses that also put patients in need of this form of support. Finally, nurses themselves require a proactive emotional support structure to avoid compassion fatigue and burnout. Table of Contents Title Page Acknowledgement Abstract Introduction Background Methodology Theme Chapter 1 (Challenges in palliative care ) Theme Chapter 2 (Trust in palliative care) Theme Chapter 3 (The wellbeing of palliative nurses) Discussion of Finding Limitation of study Limitations of the Literature Review Process Conclusions and Summary Implications For Practice Reference List. Appendix 1 Dissertation Proposal Appendix 2 Timetable For the review Appendix 3 A Structure for appraising Qualitative Research Matrix Table CHAPER 1 1:1 Introduction. This critical literature review will explore nurses working in palliative care and their experiences. According to the World Health Organization, 60% of the 56 million people who die somewhere in the world every year would benefit from palliative care during their final months (WHO, 2002). Among these people not all are among the elderly. There is ample evidence that a caring approach which embraces psychological, psychosocial and spiritual support is highly effective and is valued by both patients and families (Beaver et al, 2002. This review’s purpose is to provi de the reader with adequate and most current literatures on the identified subject (Cronin et al, 2008) the processes involved a literature review, identifying a topic, search relevant literature, gathering, reading and analysing the literature and writing the review (Cronin et al, 20

Tata Motors Essay Example | Topics and Well Written Essays - 3250 words

Tata Motors - Essay Example Tata Motors had conducted a series of acquisitions. In the year 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a bus maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business partnership with Marcopolo, a body making company of buses and coaches of Brazil. In the same year, Tata Motors had made mutual venture with a Thailand manufacturing company to produce and enter the market of pickup cars. In the year 2008, Tata Motors had purchased two British automobile brands namely Jaguar and Land Rover. Since 1961, Tata Motors has been increasing its international presence. Tata’s cars are exported in many countries of Asia Pacific, Middle East, South America, South East Asia and Europe. In previous 50 years since its inception, Tata Motors has shown tremendous growth. It has more than 4500 scientists and engineers, 25000 employees and in the year 2009–2010 its calculated earnings was approximately 20 billion USD (TATA Motors, 2011). About Tata Nano In the year 2008, Tata Motors had uncovered the cheapest car of India, Tata Nano. Tata Nano has become the yardstick among all the smaller vehicles. It has been made with proper regulatory safety necessities of Indian market. It is also an environment friendly vehicle which produces less CO2 emission than two wheelers vehicles of India. The bend body design and less weight has made Tata Nano a fuel efficient vehicle which provides dual benefit of reasonable transportation solution and low environmental pollution (TATA Motors, 2011). Marketing Context Before introducing any product in the market there is a need to conduct marketing research plan. The 4Ps of marketing is a useful tool to develop clear idea about success of any product in the market. It helps to define the target market i.e. the segment for which the product will be produced. The proper pricing of the product to meet the needs of target market must be performed. Subsequently, the place where the product will be availabl e must be decided and finally the product must be advertised with proper promotion to develop brand awareness among target audience. Marketing Issue to be Investigated This research will investigate the marketing strategy of Tata Nano and its success in the automobile market. Tata Nano was introduced publicly in the year 2008. Initially, it was produced in two versions which are deluxe and standard. The vehicle has