Analytical Hierarchy Process Essay

Abstract The analytic hierarchy process (AHP) provides a structure on decision-making processes where there are a limited numbers of choices but each has a number of attributes. This paper explores the use of AHP for deciding on car purchase. In the context of shopping, it is important to include elements that provide attributes that make consumer decision making easier, comfortable and therefore, lead to a car purchase. As the car market becomes more competitive, there is a greater demand for innovation that provides better customer service and strategic competition in the business management. This paper presents a new methodological extension of the AHP by focusing on two issues. One combines pair wise comparison with a spreadsheet method using a 5-point rating scale. The other applies the group weight to a reciprocal consistency ratio. Three newly formed car models of midsize are used to show how the method allows choice to be prioritized and analyzed statistically. INTRODUCTION The Analytic Hierarchy Process (AHP) is a structured technique for helping people deal with complex decisions. Rather than prescribing a â€Å"correct† decision, the AHP helps people to determine one. Based on mathematics and human psychology, it was developed by Thomas L. Saaty in the 1970s and has been extensively studied and refined since then. The AHP provides a comprehensive and rational framework for structuring a problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions. It is used throughout the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. Users of the AHP first decompose their decision problem into a hierarchy of more easily comprehended sub-problems, each of which can be analyzed independently. The elements of the hierarchy can relate to any aspect of the decision problem. Once the hierarchy is built, the decision makers systematically evaluate its various elements, comparing them to one another in pairs. In making the comparisons, the decision makers can use concrete data about the elements, or they can use their judgments about the elements’ relative meaning and importance. It is the essence of the AHP that human judgments, and not just the underlying information, can be used in performing the evaluations. The AHP converts these evaluations to numerical values that can be processed and compared over the entire range of the problem. A numerical weight or priority is derived for each element of the hierarchy, allowing diverse and often incomm-ensurable elements to be compared to one another in a rational and consistent way. This capability distinguishes the AHP from other decision making techniques. In the final step of the process, numerical priorities are derived for each of the decision alternatives. Since these numbers represent the alternatives’ relative ability to achieve the decision goal, they allow a straightforward consideration of the various courses of action. EXPLANATION For instance let’s consider cars (an example) which touch the lives of hundreds of millions of people nearly everywhere on this planet on a daily basis. Other than a house, a car is perhaps the largest purchase that we make. With the average cost of a car well over US$ 15,000, choosing just the right one becomes a major decision. Buying a new car is regarded as a decision-making problem and a reflection of customer preference. Someone shops for a new car, he or she want to take a look at finances and options. The possible budget is then a constraint in the decision on which car to buy. Most people shopping for a new car rank safety high among their purchase considerations. Other important attributes include: fuel economy; comfort and convenience features; insurance information; specification and warranties and resale value. Constant changes in customer demands lead manufactures to produce new and improved designs. Automation of manufacturing technologies allows this. Recently the production life cycle has become shorter. For example, General Motors in the USA is leading the industry in developing ground-breaking technologies to improve the driving experience and to meet the changing needs and life styles of modern drivers. They are making efforts to lower the cost of the technology to a level that will make advanced cars an attractive purchase. As the automobile market becomes more competitive, the industry has no choice but to adopt innovation that brings better customer service. Many customers seek advice from car experts or friends when purchasing a car. In many cases, there are times when the price and special features do not match the budget. An appropriate decision-making method for selecting the best car is useful to both customers and producers. An analytic method not only reduces the dealer’s burden, but also may increase sales The analytic hierarchy process (AHP) is an intuitively easy method for formulating and analyzing decisions .It was developed to solve a specific class of problems that involves prioritization of potential alternate solutions. This is achieved by evaluation of a set of criteria elements and sub-criteria elements through a series of pair wise comparisons. The AHP model depicted in this paper uses the following decision criteria: exterior, convenience, performance, safety, economic aspect, dealer, and warranty as well as 39 sub-criteria. For the implementation of the AHP, we considered the three midsize passenger car models as alternatives 2. EVALUATION CRITERIA The source for deriving the evaluation criteria candidate was: 1. A telephone interview with dealers who are part of companies that make the models. The manufacturing company with the highest market share considered graceful body styles and smart design of facilities related to safety to be most important. On the other hand, warranty on the car and the dealer’s strategies for marketing are regarded as important customer criteria; 2. The use of personal experiences recorded on an online bulletin board was corrected using the Internet; The AHP model shown consists of three levels. Exterior involves components and factors seen from the outside such as color, length and width, tyres, trunk, wheels, doors and headlamp styles. It includes the following sub-criteria: model, style, length, quality of interior decoration, number of available color types, and instrument cluster. Convenience is related to the design of the equipments for easy operation. It includes: inside width, ease of loading or unloading packages, convenience of operating instruments, modern fittings (such as electronic systems and a burglar alarm), forward visibility and quality of the audio system. Performance is related to the functioning of the car. It includes maximum torque, maximum speed, fuel tank capacity, braking ability, cornering ability, inside noises and traveling comforts. Safety is enhanced by a body designed to protect the drivers and passengers against collisions. The most important safety features are those that reduce the risk of death or serious injury. It includes: airbags, antilock braking system ABS, impact protection systems, trunk safety, seat belts, safety of the body and number of alarm facilities. Airbags provide total chest and face protection. The ABS allows drivers full steering control and shorter stopping distance in adverse situations. The economic aspect refers to the price and cost of a new car, or maintaining the car within budgets, etc. It includes: purchasing prices, fuel consumption per month, insurance costs and installment conditions, resale prices of used cars and optional equipment costs. The dealer criterion refers to personal characteristics and attitudes that lead the customer to make the purchasing decision. This criterion includes: visits or calls needed to persuade the customer to buy, the dealer’s attitude, the dealer’s expertise and belief in the dealer’s promises. The warranty criterion include: the number of service stations, ease of acquiring spare parts, customer satisfaction after services, and the average repair time for minor troubles. We mailed questionnaires to each of two groups. The first group was given a questionnaire that contained a pair wise comparison sheet. The members consisted of 13 managers who were serving in the sales department and who had experience exceeding 10 years (see Appendix A for this questionnaire). Respondents were domain experts who easily recognized their own sales products and have valuable knowledge about the customer requirements and preferences. Twenty-two potential customers with experience over 7 years were in the second group (see Appendix B). They answered about their satisfaction with their current car. 3. Implementation and ranking A procedure of prioritizing each car model is shown in Table 1 shows the C.R. for each individual, where the circle represents meaningful C.R. Using Expert Choice, we obtained the synthesized priorities of the main criteria and sub-criteria. The reason that the group’s weight is 1/C.R. is to assign higher weights for higher consistent persons. As a result, safety gains are the highest priority in the main criteria. The body safety is especially important. The synthesized priorities and ranks resulted in Table 2 (Case-II). The priorities of the sub-criteria are not proportional to those of the main criteria. This means the decision-makers have different opinions on the importance of the main criteria. By synthesizing the drivers’ rating values with the priorities, we obtain the priorities of the car models and the ranks with respect to the goal and synthesized priorities for each main criterion when the C.R. is bounded by the limit (see Table 3). In Case-I and Case-II, the computational methods used are reasonable when the groups’ consistency is more important than the individual ones. Because the conventional AHP has no choice but to increase the Delphi rounds in order to increase the groups’ consistency, much effort is required to reduce the C.R. If the Delphi rounds are not sufficiently processed, it is unreliable through the inclusion of inconsistent matrices [12]. Using the Spearman rank correlation test [1], accepting H0 means that the ranks are either uncorrelated or negatively correlated. That is, two decision makers exhibit an insignificant level of agreement in ranking for each criterion. Rejecting H0 means that the ranks are positively correlated. As shown in Table 4, we conclude that there are significant effects between groups since the rate of the H0 acceptance is 83% (65/78 Ãâ€"100). This shows that Case-I is the more appropriate method. It rejects greater agreement between groups. 4. SENSITIVITY ANALYSIS Sensitivity analysis allowed us to verify the results of the decision. A sensitivity analysis can be formed to see how sensitive the alternatives are to change with the importance of the criteria. The Expert Choice implementation of AHP provides four graphical sensitivity analysis modes: dynamic, gradient, performance and two-dimensional analysis [4]. Here performance sensitivity analysis is employed. It depicts how well each alternative performs on each criterion by increasing or decreasing the importance of the criteria. In addition to this, each sub-criterion performs on each main criterion by increasing or decreasing the importance of the main criteria. It should be noted that if a criterion is not sensitive, it would be better to eliminate it from the AHP model. In the case of increasing importance of a criterion to the maximum value of 1.0, we assigned the alternative that gained the highest rank to score 5 and the lowest rank to score 1. The value of Model 1 is 25, Model 2 is 21 and Model 3 is 15. In summary, we can conclude Model 1 is the best among the alternatives, although the highest priorities were different in Case-I and Case-II. 5. CONCLUSION This paper presents a decision-making method for selecting the best passenger car models through combining the AHP and a spreadsheet model. The C.R. is used as the decision-maker’s weights. As an implementation of the AHP, three car models were prioritized. Through the sensitivity analysis, the fact that Model 1 ranked the highest is consistent with the result of the highest market share. References E.H. Forman, T.L. Saaty, M.A. Selly, R. Waldron, Expert Choice, Decision Support Software, McLean, VA, 1983 T.L. Saaty, K. Kearns, Analytical Planning: The Organization of Systems, Pergamon Press, Oxford, 1985. Y Wind and T L Saaty, ‘Marketing Applications of Analytic Hierarchy Process,’ Management Science, Vol. 26, No. 7, July 1980

How To Find A Job Effectively

Everyday someone is looking for a job. Whether that person is a recent graduate, a person laid-off from work, or a person that wants a different job, their diligent search turns into a carefully planned search for employment. It is important that a person knows how to search effectively for a job. There are three effective ways to look for a job: use a variety of resources, do a resume, and go on interviews. One way a person can look for a job effectively is to use a variety or resources, such as the newspaper, the Internet, or the local Job-Service Agency. The newspaper can be used to help find a job by looking at the job listings in the classified ad sections. The job listings in a newspaper vary depending on what is listed. One can find the classified ads by using the newspaper s index, which is located in the front of the newspaper. Another resource that can be used is the Internet. The Internet contains many search engines that can be used to find a specific job. One can even apply for jobs over the Internet. A person can also use the local Job-Service Agency to find a job. A Job-Service Agency can help the unemployed person find a job in the area where he or she lives. The Job-Service Agency tries to match ones skills with the jobs that are available. Generally, when a person writes a resume, he or she should avoid using the words I and My; be meticulous; and be able to keep track of where one submits his or her resume. Since a resume is about ones work history, the words I and My should not be used. Writing the words I and My for every statement is repetitious and clutters the resume with unnecessary words. It is perfectly acceptable to write a resume with incomplete sentences. A person must also be meticulous and look for errors in the resume. A resume should never be submitted with typos and other blatant mistakes. When a person sends a resume with many mistakes, this implies that one does not pay attention to details or has poor communication skills. In addition, when submitting resumes, it is important to keep track of where they are sent. This is a good idea, so that one does not submit his or her resume more than once at the same place. Being organized is a crucial step in writing and submitting resumes. When going on an interview, attire, body language, and manners count. First impressions are very important. Ones overall appearance is the first thing that an interviewer notices. A person should dress neat and in a professional manner. In addition, one should be aware of his or her body language. Being alert and answering questions in a timely and polite way is important. The tone of voice, posture, and gesture gives clues about ones manners. A positive attitude along with good manners can have a lasting impression. Manners count. No one wants to work with someone who is rude and disrespectful. In summary, if a person uses a variety of resources, do a resume, and go on interviews this will help one effectively find a job. It is essential that a person know how to effectively find a job, so that one becomes successful in his or her search. When a person does know how to find a job effectively, it will be hard for them to find a job. This will often lead to a person not finding a job at all. Therefore, if one uses these three effective ways to search for a job carefully, he or she will have no problem finding a job.

Hindu Religion

HINDU RELIGION Dennis E. Leber Axia College RELIGIONS OF THE WORLD (AXIA) HUM/130 NAOMI DOUMBIA AUG 14, 2007 The Hindu religion The Hindu religion is strongly dependent on the Hindu philosophy and in addition, has inculcated a lot of rituals and practices. The Hindu religion has 333 million gods; this is because the Hindu philosophy believes that every human being is God himself. This acceptance of the multiplicity of the Supreme Being in many forms is the hallmark of the Hindu religion. The Hindu religion is also very assimilative and has accepted many faiths into it. The Hindu religion also allows religious freedom and does not enforce the edicts of the religion on anyone. In fact, Hinduism teaches that a person, in order to attain liberation from the worldly bondage, must select the religion that he is comfortable in. Hence, it accepts the existence of all other religions as a means to realize God. The Hindu religion like other religions also believes in the battle between the good and the evil although at a lower level of existence. The religion preaches that man must advance himself through successive levels of knowledge in his quest for the final truth. Hence, the concept of the Devas, or the good deities and the Asuras, the demoniac characters are very important in the Hindu traditions. Many folklores revolve around the battles between the Devas and the Asuras. The important Godheads in the Hindu tradition are Brahma, Vishnu and Siva who correspond with the three ‘Gunas' or qualities of Satva (pureness), Rajas(action), and Tamas(darkness and inactivity). Man is a mixture of the three gunas and the inherent nature of a person will depend on the predominance of the three gunas in him. The Hindu Social Life The Hindu social life is caste based, which was originally devised for the division of labor. Hence the Hindu society has the Brahmins, the highest class who performs rituals and is supposed to be the most educated in terms of religion. Then comes the Kshatriyas who are the warrior and ruling class. Following them in importance comes the Vaishyas, who are the business class. Last comes the Shudras who serve the upper class. People who do not come in these four classes were previously classified as the untouchables who had to do menial jobs in the society and were looked down upon. Women were given important position in the family even though her importance in public affairs was greatly curtailed during the later years of Hindu history The Hindu way of life has many beliefs that were perhaps a means that offered social balance in the society. For example, the norm of sacrifice and the mandatory rules on feeding others helped to provide food for the needy. Similarly, the social practices were seen as the physical manifestations of the philosophical edicts that Hinduism preached. For example the practice of sacrifice to the fire is a physical manifestation of the philosophic ritual of giving up everything for the sake of understanding the truth. Similarly, the belief that the confluence of the three rivers Ganga, Yamuna and Saraswathi is holy, is due to the Tantric belief that the meeting point of the three nerve centers in the body awakens the Kundalini, which is the seat of power in the human body. The desire for liberation from earthly existence Dharma is the duty that you have to fulfill in life through your placement. Karma states that you will reap what you sow. And the desire for liberation from earthly existence is achieved through the combination of the two aforementioned methods. Life & death has a cycle. The cycle is wrought with earthly pleasures & pain. Your intention is to be free from materialistic desires because they are temporary. Only the soul is eternal. So by meditating, fulfilling your duties, and by eventually ridding yourself of your karma; you are free to exist as soul and be one with the universe as opposed to continuing the cycle of birth & death. http://en. wikipedia. org/wiki/Hindu drawn from Aug, 2007 Origin of Hinduism, About. com drawn from Aug 2007

Comparing a Past Decade with Todays Economy Research Paper

Comparing a Past Decade with Todays Economy - Research Paper Example At the same time, they face various types of barriers when they try to compete against other firms in the US marketplaces. 2000 is one of the decades that has created loss for employees and financial system of US. â€Å"The decade that just ended has been the worst for the U.S. economy in modern times by a wide range of data, with zero net job growth and the slowest rise in economic output since the 1930s. Many who stayed employed were hurt too, with middle-income families making less in 2008, when adjusted for inflation, than they did in 1999 — the first decade since the 1960s that median incomes have fallen† (Seitz-Wald para. 1). Recent financial data demonstrates that the poverty rate in US has grown the highest in the past 20 years. It is well recognized that the present financial climate in the US is not favorable. This pushes one to think on the subject of the level of economic growth over the last 10 years in the country. One thing to observe is the wide GDP alte rations that have occurred over the period. Considering the information from 2000 to 2011, the CPI representing the price of living has increased to 25.74% (January 2000 to September 2011). Individual income, deriving from interest, dividends, labor, and transfers made by government minus social security through the corresponding period rose up to 57.19%. 2) Relate that state to today’s economy based on those indicators. The US’ real GDP rate has increased annually by 2.5 % in the third quarter of 2011 (that is, from the second part to the third part) according to the "advance" estimation released by the agency of Economic study. In the second part, real GDP advanced to 1.3%. â€Å" †. (GDP United States 1). The increase in real GDP in the third part mainly reflected positive contributions from Individual Consumption Expenditures (ICE), exports, nonresidential fixed assets and federal administration spending that were partially counterbalanced by negative contri butions from private inventory investment as well as local and state government expenditure. Imports, which are a subtraction in the computation of GDP, have also been increased. â€Å"U.S. Inflation Rate Past Trend Present Value & Future Projection YoY Change in CPI. Percent. † (U.S. Inflation Rate Forecast para. 2). Recent financial Indicators published in November 08, 2011. Indicator Value of the indicator. Worldwide Stocks development, % 0.37 United State GDP development, % 2.45 United State Inflation, % 3.90 United State Unemployment rate % 9.00 Gold, $/oz 1,795.00 WTI Oil, $/bbl rate 96.89 US 10 Yr Treasuries, rate % 2.09 (US Inflation Rate Forecast) 3) Describe the state of the economy at the end of the decade: The US financial system is the world's biggest national economy. Its nominal GDP was anticipated to be almost $14.7 trillion in 2010, around a quarter of nominal worldwide GDP at buying power parity. The US economy also keeps a very high rate of production every year. In 2010, it was anticipated to have a per capita GDP of $46,844, the 7th maximum in the globe. The United State is the main trading country in the globe. Its three major trading partners at the end of the

Hiring a Bank Teller Assignment Example | Topics and Well Written Essays - 500 words

Hiring a Bank Teller - Assignment Example satisfies the requisite skill, experience, education and other job-related requirements of the employment position such individual holds or desires, and who, with or without reasonable accommodation, can perform the essential functions of such position. The ADA prohibits discrimination on the basis of disability against a qualified individual† (Manju Banerjee et al 144). If Anna were to file a suit, the burden of proof would be on her to prove that she was in fact a qualified individual who would be able to handle the job functions that the boss described to her in the interview process. The crux of the issue with regards to the critical terms related to the ADA and their requisite consideration hinges upon the letter of the law with regards to whether Anna could ultimately represent the â€Å"skill† and â€Å"job related requirements† that the teller position required. Although Dave found himself in a difficult situation, and ultimately asked an illegal interview question, the fact of the matter was that he was ultimately unsure if she would be able to live up to the job related requirements that Dave required of all his bank tellers. In a word, Yes. If the employer is able to show that he/she cannot provide the accommodations that the individual requires because the cost of doing this would place an unreasonable burden on the company – it is possible that he/she may not have to do this. 5. What about Carl’s point the multiple sclerosis is a progressive disease and that Anna will almost certainly get worse, thus creating potential problems of absenteeism and health care costs. Can Dave consider this issue in his decision? The answer to this is both yes and no; however the fact remains that these factors should not enter into the discussion due to the fact that they are future eventualities and not based on anything other than the employer’s interpretation of stated fact and conjecture. Ultimately, he is unable and bound by law NOT to ask Anna bout

The Love Song of J. Alfred Prufrock Essay Example | Topics and Well Written Essays - 500 words

The Love Song of J. Alfred Prufrock - Essay Example "No experience," asserts Bradley in a phrase that Eliot states, "can lie open to inspections from outside" (Rampal, 203). Prufrocks dream is incommunicable, and whatsoever he speaks to the lady is answered by, "That is not what I meant at all. That is not it, at all" (CP, 6). The lady is also trapped in her own domain, and the two domains can never, alike soap bubbles, turn into one. Each domain is impassable to the other. If other consciousnesses occur only as opaque matters for Prufrock, he possess an equally unhappy relativity to space and time. One of the poem puzzles is the question of whether Prufrock leaves his room ever. It seems that he does not, hence infirm is his determination, so prepared "for a hundred indecisions, And for hundred visions and revisions, Before the taking of a toast and tea" (CP, 4). In another notion Prufrock would be incapable of going anywhere, no matter how hard he tried. However far the author goes, he remains caged in his own individual space, and all he is experiencing is imaginary. It appears to be some opinion of this which makes him stay in his room, gratified to imagine himself walking through the streets, climbing the ladys stairs, and saying to the lady "all like Lazarus from the dead†. There remains no resurrection from death which has unfastened him, and this is an implication of the Dante epigraph. But time, just like space, has only subjective existence for Prufrock. Consequently, future, present, and past are equally immediate, and the author is paralyzed. As a Bradleys finite centers asserts, he "is not in time," hence "contains [his] own past and future" (Rampal, 205). Memories, ironic reverberations of earlier poetry, current sensations, anticipations of what the author might do in future ("I grow old . . . I grow old . . . I shall wear my trousers bottoms rolled" (Rampal, 71) - which are equally present. Like the women

Employee Reinstatement Essay Example | Topics and Well Written Essays - 250 words

Employee Reinstatement - Essay Example Asthmatic Oshawa, an employee in the Ontario automotive parts manufacturing plant is an example of employee dissatisfaction. The employer never met the terms and conditions agreed in the employer-employee contract. I do not agree with the employer’s decision of firing the employee regardless of the medical evidence. The grievor’s doctor records said that the employee could return to work although careful measures were necessary to avoid reinjures. The employer could return him to work and make sure that his working environment is safe from those factors that could facilitate worsening of his condition; for example, ensuring effective ventilation and clean air, inspection in the working environment to ensure everything is all right. This will avoid putting the health of the employee and others at risk. The employer should allow the employees to make their own decision in resigning or returning to work. The employer must take the responsibility because it is simply ethical and the right thing to do. The decision of firing the employee will have negative implications for the organization and other employees. It will destroy the corporate image of the organization in the society and this will directly affect the market. This is by scaring away its customers and its stakeholders. In addition, the unethical action can affect the other employees by discouraging their efforts. This will reflect directly on the organization’s production.

Status report Assignment Example | Topics and Well Written Essays - 500 words

Status report - Assignment Example Households are also being educated on maintenance including protective measures to save units and panels from heavy rains. Scenario 1. Consulting/ knowing the facts are needed in planning the communication (Wolf, 1974). There is a reason why many of the technical staff do not come before 9:00 a.m. Possibly, they need to complete a heavy work load since they leave later in the evening. Prior to written communication, the project manager can meet the technical group to understand the problem and gain commitment for a stricter 9:00 a.m. rule. Compromise on late hours work may be reached through overtime incentives, if needed. An objective and well supported memorandum can then be prepared. Scenario 2. General announcements will involve informing all levels-- department heads, supervisors and rank-and-file. If the new direction is great in scope, the upper/middle management should be consulted. With gathered insights/greater objectivity, a general memorandum announcement can then be made channeled through various departments. The company newsletter can also be used to ensure wider dissemination in the company, while the company website information can serve outside clientele. Scenario 3. Action must support communication (Wolf). Project manager should find out the cause of the problem. Then a personal visit to the aggrieved manager, if he/she is open to an appointment, can be used to cordially explain your side—your regular reporting, as well as the inclusion in the list of the executive sponsor, and the cause of the problem. Possibly, a formal memo of explanation may not even be needed, unless the executive asks for it. Scenario 4. Business communication is reciprocal and multidirectional (Wolf). It goes in vertical, horizontal and diagonal directions. Thus, communication may go horizontally at the project team level, upward-downward between

Ethics and Business Success Essay Example | Topics and Well Written Essays - 1000 words

Ethics and Business Success - Essay Example They seek ways to improve their productivity, efficiency, and the way their company functions as a whole. Two of the articles printed in the Journal of Value Based Leadership offer ways to improve businesses in two very different ways. The first, "Secrets of Your Leadership Success-The 11 Indispensable E's of a Leader," by M.S. Rao, essentially offers a positive, team friendly approach that will give a path to strong leadership. The second, "The Conscious Organization: Prospects for a Self-Actualized Workforce,† by John Renesch, supports developing your business using the ideas of psychological theorists, Andrew Maslow and Carl Jung, treating the business as you would a person. It places the value on the needs of the whole company, but less on its individual parts. Renesch’s approach to gaining success within a business is mixing the principles of Maslow’s self-actualization and Jung’s â€Å"shadows,† which are things that block a person from achievi ng their highest potentials. The author believes that by viewing businesses in the same way that you look at a person you can make the best of it; pretending that a business has the same need to self-actualize as a person does. He, also, focuses on a tightly structured organization within the business. He explains that anything that gets in the way of the success of the business it should be eliminated for the sake of the business. This is the basis of a â€Å"Conscious Organization,† which the author created in the 1990s. The author promotes that a successful business and successful people are those who are willing to evaluate themselves, their values, and relationships all of the time. â€Å"Living this sort of self examined life is what brings meaning and worth (Renesch 74-77). In the second article, Rao takes a different approach. He discusses how any successful business needs strong leadership if they hope to be successful. He suggests that the â€Å"11 E’s† are those traits or behaviors that can guarantee that someone is on the right path towards leadership, and they are easy to remember as they all start with the letter â€Å"E.† It is the combination of these elements, he says, can and will develop into the best kind leader in the best kind of business. Both articles are very interesting in their approaches. However, Rao’s article offers such a positive way of creating a happy work environment and good teamwork, while Renesch’s view is very cold. It does not seem to care about the needs or issues of the workers. Renesch want to treat the business like it is a living person and the people are like replaceable parts. The two writers are very different. For example, if there was an employee who was not working to their best possible ability; Rao would work to encourage that employee to do better, but Renesch would call this employee a â€Å"bad† employee and want to get rid of them. In this context, there is no room for anything except what is good for the business. Rao’s article appears to value the employees and Renesch’s does not really feel like that. His article feels like he sees individual people are just parts, when one is no good just throw it out and replace with a better one. This kind of heartless business practice does not always make for a good business to be a part of, even if the profits are high. People, I think, will work harder for people and for goals when they feel that they matter and the contribution that they make is important. When I enter into the business world I want to make the best choices that I can. I agree with Renesch when he explained how important being able to change and grow in the business industry, but it is Rao whose article I think will benefit me the most when I enter into my career field. Having a good way of becoming a strong leader

Should overseas aid be used for climate change adaptation Essay

Should overseas aid be used for climate change adaptation - Essay Example Hence successful adaptation is often executed with the help of overseas aid. This paper aims to critically analyze this subject while identifying that either overseas aid should be used for climate change adaptation of not. Description In order to study the relationship between overseas aid and climate change adaptation it is important to first analyze various factors associated with general foreign aid. The concept of overseas aid revolves around the basis principle of helping poor nations and the under developed countries. For instance, Australia is one of the major contributors of overseas aid. It mostly sends monetary help to Indonesia and some parts of South Asia and Middle East (Overseas Aid, 2013). United Kingdom is also working to increase the climate adaptability through undertaking significant measures in the developing countries (Impact of UK Overseas Aid on Environmental Protection and Climate Change Adaptation and Mitigation, 2011). In addition to this one of the United States’ overseas aid programs is particularly associated with climate change adaptation. This program critically assesses the climate change taking place all over the world including the increasing risks, susceptibility and various opportunities for improvements (Agency Climate Change Adaptation Plan, 2013). Research indicates that the climate changes occur as per the regional conditions. Therefore with time the rise in sea level will impact the populated coastal areas while turning them in to uninhabitable place. Today very few people are affected by the floods, heat waves, storms, etc. but in future millions of people are expected to get influenced by these natural disasters. Moreover, the agricultural productivity will decrease while on the other hand sea food would also be destroyed due to increased acidification by 2050 (Climate Change and Development, 2012). Following figure further explains this situation: These climate changes will also influence the developed countri es including USA, Australia, etc. but the most severe impacts are expected to be seen in the developing countries. This will subsequently affect the global political, social and economic conditions. Moreover, food would not be available for poor while rich will have to avail it against huge cost (Climate Change and Development, 2012). If no action is taken to control climate change then the greenhouse gases are expected to continuously weaken the natural environment (Mendelsohn, 2000, p.583). This signifies that an extensive climate change adaptation plan is required so as to meet the future challenges. However, the adaptation plan cannot be made successful with national or even regional resources and therefore overseas aid has become a necessary element in this regard (Climate Change and Development, 2012). Overseas aid should be used for climate change adaptation due to the following reasons (Climate Change and Development, 2012): Foreign investments will reduce the negative impac ts of climate change will increasing the resources necessary for life. Countries which are still going through the process of developing transportation and energy infrastructures can actually use overseas aid to accelerate their development procedure. Speedy development will subsequently increase employment opportunities while giving way to tackle the drastic climate changes. Climate risk reduction programming could be initiated in poor countries. Significant anticipations can be made regarding draught

World War I Essay Example for Free

World War I Essay The first world war of 1914 was mainly driven by conflict of interest in credit and commercial contracts among nations. This is because during this time economically civilized nations had engaged their efforts in embracing the competitive advantages brought by economic interdependence and communication. According to Norman Angell, the growth in economic integration that was evident among European during this time made it futile for the nations to ever engage in war (Angell, 2007). Nevertheless, economic protectionism and imperialism by individual nations could no doubt prompt military uprising as countries strived to ensure that their territorial wealth remained in its population’s possession. Although economic and territorial power expansionism has been blamed for the 1914 world war, not even the participants’ local population gained significantly from the fight. The major force behind the bloody conflict was actions by nations to undermine the smooth course of credit-interdependence due to assumed military power dominance (Herwing, Hemilton, 2003). However, even with power, principles of sustainable harmonious survival of the dominant power could only be realized based on its upholding of ultimate respect for the property rights of its enemy. This nevertheless contradicts the economic motives of conqueror in acquiring the territory, a factor that promote conflict of interest. Therefore, the 1914 world war was evidently triggered by the forces of economic dominance through conquering of territories and accumulation of wealth by the conqueror (Herwing, Hemilton, 2003) Based on this reason, the world was inevitable without effective laws governing economic wealth and territorial ownership rights. Even in this late time when numerous international laws serve to mitigate interstate conflicts, breach of credit and economic contracts compromise international relations among nations. Thus, the war could not have been stopped. References Angell, N. (2007). The Great Illusion. New York: Cosimo, Inc. Herwing, H. , Hemilton, R. (2003). Origins of World War One. New York: Cambridge University Press.

Teacher Certification Essay Example for Free

Teacher Certification Essay The whole issue of teacher certification is one of great importance and when discussed must be done in a delicate and thoughtful manner. The reason for this increasing importance is because the education of our nations teachers is important to the creation of an ideal education system, which is one of the goals of our national government and State governments. Over the years the whole educational reform movement has become an increasingly hot topic. Reforms in the administration of school systems and in curriculum theory and practice have been asked for and a4re currently being put into effect. Recently, reform of the education of teachers is being added to the lo9ng list of reforms needed. Many reform activists feel that direct changes need to be made on the methods of training and certifying the teachers of our country. Before looking at the reform movement, however, one must first look at the so called problem of inconsistency in teacher certification. In our country today there is a general consistency among the requirements for state certification of teachers. Most states require their teacher institutions to establish a teacher education program that includes coursework and fieldwork. The coursework includes those courses that prepare a student to become a professional teacher and those classes that include major and minor fields of specialization. Fieldwork, which is probably the most important of the two forms of requirements, involves the individual interested in being a teacher going out and observing, practicing, and preparing to enter the educational world as an instructor. There is no argument that all schools in every state has these basic requirements of teacher certification. However, the inconsistency lies within how the numerous institutions go about in teaching these requirements. Each post-secondary school is given the jurisdiction to choose how they are going to go about meeting these basic teacher certification requirements. For example, many states require a different amount of field hours. An inconsistency can also be seen in the various models of teacher education that are used throughout the nation. Two education researchers, Howey and Zimpher conducted a study on this variety of models in 1989. They came up with three different attempts of teacher training. The first, known as the teachers college model, involves certification students entering a separate school within a university that is a teachers college. The second approach is called the liberal arts model by the researchers, and is a method that requires and individual to become specialized in a certain liberal arts subject in order to create capable and cultured human beings. The third and final model discussed by Howley and Zimpher is entitled the competency-based model. This method trains individuals in the arts o motivation and understanding. As one can see by this case study, there have been a variety of approaches to teacher certification. An inconsistency can similarly be detected by looking at the various new and innovative ideas in teacher education. Among these include the alternative route, a topic discussed earlier, and the five-year degree program, and issue to be discussed shortly in this section. Altogether, one could state that there is some inconsistency in teacher certification, and this inconsistency brings about a small problem in the educational spectrum of our world. In my opinion, there is no national and universal set of requirements for teacher certification. The variety of different methods and forms of teacher education programs is causing an inconsistency in how teachers are being trained nationwide. When this is realized, the whole issue of reforming teacher certification becomes very relevant to our society. As stated earlier, reforms in the training of future teachers are beginning to really be requested by the general public. Various groups have met to discuss the various issues surrounding the reform movement. Among the most notable are the Holmes Group, the Association of American Colleges of Teacher Education (AACTE), the Education Commission of the States (ECS), and Goodlads group. These various groups and many others have come up with a variety of reforms and new standards that most likely should and will be integrated into the current teacher certification requirements. One certain similarity that all of these recommendations have with each other is that they all call for higher regulations and an increase in the education of future teachers. Many of the group0s called for an increase in providing individuals knowledge on the profession of teachi8ng, and some groups also called for a more intense training in the various fields under a liberal arts education. Increases in the amount of fieldwork required seems to also be a major issue discussed by the reform groups. The issue of selection under standardized testing was also discussed, with respect to increasing the required SAT/ACT or GRE scores. Finally, the research groups came up with various new ideas involving the creation of professional teaching schools or tiered systems that would require a teacher to go through more training even after they received their bachelors degree. All in all, these reform groups have come up with some very unique and interesting ideas to change teacher certification for the better. It is the best interest of our nation to make changes in our current teacher education program, for, in this case, change would be for the better. To conclude, I would like to take a brief but in depth look at an innovative idea established by the Maine State Department of Education in conjunction with the University of Southern Maine. This program, entitled the Extended Teacher Education Program, involves future teachers continuing on for a fifth year after completing their undergraduate studies. This fifth year involves the individual taking part in internships. These internships give the future teachers a chance at more fieldwork in order to gain more experiences before they become full fledged teachers. Nonetheless, the results of the initial year of the program seem to indicate that the idea around this new program is a successful one. Those individuals who took part in the program obtained various skills and understandings that all ideal teachers should have. The excellent outcomes of this program leads one to believe that it might be a good idea to implement this structure nationwide. The idea of creating professional schools for teachers has become a popular one in recent times. After all if doctors and lawyers have to go to a professional school, then shouldnt teachers as well? In conclusion, the issue of teacher training and certification brings up many questions, especially in reference to reforming. The inconsistent and somewhat outdated education of teachers today needs change, in order to create an ideal educational system. Numerous reforms have been discussed and recommended by various research organizations and now is the time to take action and implement some of these reforms before our education systems continue to fall downwards into the depths of degradation. Change I needed and change must come now.

Coca Cola Companys Growth As A Multinational Corporations Business Essay

Coca Cola Companys Growth As A Multinational Corporations Business Essay Multinational Corporation (MNC) is one of type of potential firm in the world nowadays. A corporation can be categorized as MNC if there are 20% to 50% or more of its net profit from directs investment in one or more in foreign countries. (Iamsam, n.d)[ http://hubpages.com/hub/Multinational-Corporations-MNCs]. MNC are managed from one home country. With well- manage structure and due business firm good performance, it able to expand its products and services to foreign country. The growth of multinational corporations is measured by Foreign Direct Investment (FDI). When business firm make an investment in a second nation, the investment is counted as part of the outward direct investment from the source country. FDI is an investment in foreign firms where the foreign investor owns at least ten percent of the ordinary shares. 1.2. Coca-Cola Company ¿Ã‚ ½Ã‚ ¿Ã‚ ½s History Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic beverage that establish by a pharmacist, Dr. John Stith Pemberton in Midtown Atlanta, Georgia in 1886 with Coca-Cola syrup. Druggist Asa Candler bought The Coca-Cola Company in 1891. Within four years it was available in all 50 states, Canada and Mexico. The Coca-Cola Company began building its global network in the 1920s. When Asa Candler purchased the recipe and established the Coca-Cola Company, he begins one of the largest franchise in the world. The government expanded the company and built 64 plants overseas in 1929. At the beginning of the World War II, Coca-Cola was bottled in 44 countries. Today, The Coca-Cola Company operates in more than 200 countries, 2400 beverage products are provided worldwide with approximately 1.5 billion serving rate each day. (http://www.just-drinks.com/market-research/the-coca-cola-company-swot-analysis_id92127.aspx) Coca-Cola Enterprises is the world ¿Ã‚ ½Ã‚ ¿Ã‚ ½s largest marketer, producer and distributor of Coca-Cola products. It ¿Ã‚ ½Ã‚ ¿Ã‚ ½s operating in 46 U.S. states and Canada, they are the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Coca-Cola Enterprises manages a network of approximately 84,000 suppliers of goods and serveces ranging from large international companies to small local suppliers. Today, With E. Neville Isdell  ¿Ã‚ ½Ã‚ ¿Ã‚ ½s firm commitment, Coca-Cola Company have been revolute into new century, recognized as the world ¿Ã‚ ½Ã‚ ¿Ã‚ ½s most valuable brand. [http://www.123helpme.com/preview.asp?id=164239] 1.3. Management Structure A well structure company is important foundations of outstanding organization. Multinational Company is operating under International division structure. The international unit (parent company) control entire activities of subsidiary company. However, this division structure allows multinational companies to freely explore resources internationally based on geography, product or function. Figure 1 shows the outlook of international division structure. Figure 1 : International Division Structure Coca-Cola Company as a multinational company handles enormous capacity of business with well-organized structure. Coca-Cola has 5 operating geographically segmentation. There are United States, Latin America, European Community, Northeast Europe/Africa, and also Canada and Pacific Coca-Cola Company allows their division to customizing marketing based on Geographic segmentation. For instance, they alter the sweetness of drink according to local taste. Globalization The process of globalization has impacted on the world ¿Ã‚ ½Ã‚ ¿Ã‚ ½s business operation which is mostly driven by the development of MNCs. According Macmillan Dictionary, term of  ¿Ã‚ ½Ã‚ ¿Ã‚ ½globalization ¿Ã‚ ½Ã‚ ¿Ã‚ ½ defines as  ¿Ã‚ ½Ã‚ ¿Ã‚ ½concept a single economy and culture are developed as a result of advance in technology which easier the communications between two corporation and globalization mostly influence by multinational companies toward economic, financial, trade and communication. ¿Ã‚ ½Ã‚ ¿Ã‚ ½ Besides, the United Development Program (1999) announces globalization is the most important integration of economy, political and cultural phenomenon across nation frontiers. (cited in Kiggundu 2002). [Moses N.Kiggundu, 2002, Managing globalization in developing countries and transition economies: Building Capacities for a Changing World, Praeger,Westport CT][page. 4][ http://www.questia.com/read/101335345]  ¿Ã‚ ½Ã‚ ¿Ã‚ ½Globalization is the inexorable integration of markets, nation-states and technologies to a degree never witnessed before- in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper that ever before, and in a way that is enabling the world to reach into individuals, corporations and nation-states farther, faster, deeper, cheaper than ever before. ¿Ã‚ ½Ã‚ ¿Ã‚ ½- Thomas Friedman Coca-Cola is a business which truly international in scope by signifying 67% of total its total net income from non- USD source. [ http://books.google.com.my/books?id=akn1_k1rVMICdq=coke+income+from+non-US+sourcesource=gbs_navlinks_s] (page 9-2) Impacts of Globalization 1.) Establishment of international alliances http://books.google.com.my/books?id=3pTFN8IdRpkCdq=international+alliances+example+on+coca-colasource=gbs_navlinks_s (page 435) The establishment alliances or coalitions which link firms of the same industry based in different countries. MNCs commonly engage in international alliances such as joint ventures and licensing agreements with foreign firms. Coca-Cola formed global joint venture with many industries to strengthen its company buy launching new products. Joint developments allow Coca-Cola to leverage its beverage expertise in connection with certain technology areas key to our business, such as packaging, vending equipment, foundation equipment and water treatment. Historically, these joint developments have led to the development and commercialization of breakthrough technologies for the beverage industry. Coca-Cola also engaged in licensing with companies that are affiliated with food or beverage company but not with companies that compete with Coca-Cola in the non-alcoholic beverage market segment. We do some licensing with suppliers to the beverage industry. Examples of these types of companies are various packaging and equipment suppliers to the beverage industry. We have also licensed with universities around the world where there is a particular expertise with an individual or group of professors or researchers. Coca-Cola has over 300 licensees who sell over $ 1 billion of licensed products each year. It is estimated that Coca-Cola generates over $ 70 million in royalty revenue and billions of incremental impressions from licensed products. Licensing agencies outside of North America which work with us are The Licensing Company in Europe and Redibra in Brazil. The manufacturing system also called  ¿Ã‚ ½Ã‚ ¿Ã‚ ½The Coca-Cola System ¿Ã‚ ½Ã‚ ¿Ã‚ ½ by Coca-Cola to license to dist ributors who can incorporate different world markets, resources, and technologies to maximize revenue. http://www.yet2.com/app/insight/insight/20010401_landgraff http://www.goldmarks.net/controvn_lic_exp.shtml These are the few joint ventures for Coco-Cola which doing well and earned huge profit on it. Coca-Cola joint venture buys Philippine drink company San Miguel, the Philippine food and beverage company, and its joint-venture partner Coca-Cola agreed yesterday to pay 14 billion pesos ($269 million) for the Philippines second-largest soft drink company, Cosmos. The purchase, which defeated a bid by PepsiCo, will give the joint venture, Coca-Cola Bottlers Philippines, a 90 percent share of the Philippines $1-billion-a-year soft drink market. The deal was approved when Cosmoss majority owner, the RMF Corporation, agreed to accept a lower offer after San Miguel discovered that some Cosmos equipment was below Coca-Colas standards. Wayne Arnold (NYT) Joint venture between Coca-Cola and Nestle to tap rapidly growing beverage segments http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/CocaColaJointVenture-30Jan01.htm Coca-Cola and Nestle Refreshments (CCNR) is their highly successful joint venture formed on 1991 which operates directly in 24 countries and enjoys a strong position in the ready-to-drink tea category. On 30Jan2001, CCNR rename as Beverage Partners Worldwide (BPW) function as an entrepreneurial unit dedicated to tapping the growth potential of emerging beverage segments, actively expand into new beverage particularly ready-to-drink coffee, teas and beverages with a healthful positioning. BPW also focus on expanding its geographical with existing products include Nestea and Nescafe and new products inclusive of Tian Yu Di tea and Yang Guag tea businesses undertaking by Coca-Cola. Joint venture of Coca-Cola Company and Illycaffe Spa http://www.thecoca-colacompany.com/presscenter/nr_20080327_tccc_and_illycaffe_joint_venture.html They introducing three premium ready-to-drink (RTD) espresso-based coffee products. The products are: Products Description Caffe full-bodied character, real Italian chilled caffe. First ready-to-drink coffee to offer black (no milk) espresso-based coffee. Cappucino intense uplifting aromas of illy espresso, blended with milk and dark cacao. Latte Macchiato smooth fresh illy espresso experience, swirled with milk. The product will be available in stylish premium can to attract the consumer. The RTD first launch in 10 European countries including Austria, Croatia, Greece and the Ukraine as the firm aim of their joint venture. After 1 month, the additional countries in Asia, North America, Eurasia and the Pacific as the expansion of the sales and will be delivered through the Cola-Cola system. The highly profitable RTD coffee category globally is valued at just under $16 billion and has experienced several years of growth that is expected to continue. Globally (excluding Japan), the ready-to-drink coffee category has grown at an average rate of 10.1 percent over the past five years. 2.) Development and Improvement of Technology The improvement of the whole organization in order to address challenges or problems, for in line with the participation in globalization is the increase in the number of problems to be encountered. With this, it can be understood that along globalization is the need to develop, improve, innovate, and adopt new strategies and methods in relation to systems modification to enable adjustment to the changes and challenges being encountered by the organization. Modification and restructuring in the organization is needed because along with the company ¿Ã‚ ½Ã‚ ¿Ã‚ ½s intention to expand and widen its target market is the need for additional workforce and management processes and styles that would enable the company accommodate the increase in changes. Restructuring and remodeling of the company, thus, serves to be a good way of adjustment. Both the Friedman ¿Ã‚ ½Ã‚ ¿Ã‚ ½s definition and  ¿Ã‚ ½Ã‚ ¿Ã‚ ½The Coca-ColaSystem ¿Ã‚ ½Ã‚ ¿Ã‚ ½ as well discuss stress the importance of integration of markets and innovation of technology. Technology revolution can have important effects on the decisions taken by international business. The improved of technology can transform a firm to become a successful international business. With the current technology, innovation can be done by a firm to develop a new product which can attract the current consumers as well as the new buyers. In the case of health trend and changing taste of the consumers, Coca-Cola responded to this through innovation and change. The primary objectives of product innovation are to create value, to obtain a competitive advantage, and to achieve long-term success through the development and commercialization of new products and services (Sundbo and Fuglsang 2002). Innovation for Coca-Cola Company accomplished through development of new products. A range of products such as the Coca-Cola Zero, Enviga, Diet Coke, Gold Peak,Cherry Coke, Diet Cherry Coke, Vanilla Coke, Coca-Cola with Lime, Coca-Cola with Lemon and other variants of Coke. Below shown some of the products with description: Year New Products Description 2005 No-Calorie Drink (Coke Zero) The introduction of Coke Zero was motivated by the increasing consumer demands for healthier products. Coke Zero offers the same taste as Coca-Cola with no calories First launched in North America 2006 Calorie Burning Tea (Enviga) This product is intended to complement healthy lifestyles. By drinking three cans of Enviga each day, consumers can burn an extra 60-100 calories daily. This innovative product is added with a powerful antioxidant EGCG that speeds up metabolism and increase energy use, especially when combined with caffeine. 2006 Gold Peak A premium ready-to-drink iced tea. It ¿Ã‚ ½Ã‚ ¿Ã‚ ½s with homemade taste revives the timeless flavour of classic, authentic iced tea. By introducing new products, Coca-Cola aims to strengthen its brand image as the home quality beverages. Besides, Coca-Cola fill the gaps between markets and its products. Coca-Cola Company innovate a range of new products including health concerned products to meet consumer ¿Ã‚ ½Ã‚ ¿Ã‚ ½s demand that are health conscious. 3.) Renewing Systems and Structures The organisational form of Coca Cola is the Entrepreneurial start-up which is the simplest structure. According to Mintzberg (1992) the structure is described as having a little or no techno structure at all, it only has few support staffers, restrained division of labour, minimal differentiation in the work place, and a limited hierarchy in management. The overall setting is informal because there are no strict rules and regulations except the punctuality and absenteeism. Moreover the behaviour within the organisation, particularly in the convenience store is not that formalised wherein it utilises minimal planning, training and liaison devices. After the impact of globalization, the new organization was formed in Coca-Cola business. As we can see in Hong Kong, it would be Machine Bureaucracy. According to Mintzberg, the machine bureaucracy is an organisational structure wherein there is a clear configuration of the design parameters wherein it consistently held up researches it includes specialised routinely operating procedures, formalised procedures in the centre of operations, propagation of rules and regulations, proliferation of formalised communication throughout the company, dependence on the functional basis for tasks wherein it needs group work, comparatively centralised power for decision-making, and a complexly detailed administrative structure with sharp differences between the line and staff. In this form of organisational structure Coca Cola will be able to monitor the efficiency of the performance of the workers because there would be standard procedures and more elaborate structure of management. 4.) increase in competition among other firms in the same industry Last major impact of globalization is the increase in competition among other firms in the same industry. A global firm may be in a better position to compete with its global rival, as it can enhance its resources globally ( 2003). Being able to participate in its foreign target market makes the global firm more advanced and more developed compared to its rivals in the same industry, for it is able to meet the standards and demands of its foreign customers. From this perception, major suppliers and stakeholders would prefer the global firm to other firms. Due to the impact of globalization, there are some local brands compete with Coca-cola. For example, Big Cola  ¿Ã‚ ½C a brand in South and Central America and it act as a Fast-growing competitor to Coca-cola. Secondly, the Corsica Cola in French island of Corsica which is made by brewers of the local Pietra beer growing fast as Coca-cola also. Furthermore, Breizh Cola is available in the French region of Brittany. Because of the increasing in the competitors, The Coca-Cola Company forced to purchase its brand, a registration of Coca-Cola as their own brand mark in 1999. Globalization brings benefits to The Coca-Cola Company and it also led the company to compete with other big company which is in the same industry in whole world. Pepsi Company (PEP) the major competitor that most people familiar with. Usually, people will take Pepsi as their second choice, but in some certain markets, Pepsi outsells more than Coca-Cola. Another big competitor to Coca-cola is Dr Pepper Snapple Group (DPS). DPS starting its soft drinks business since 1885 and they compete in terms of the packaging, price, availability and so on. 5.) Global Products Coca-Cola Company need to concern on the languages that they used while doing the advertising, promotion and so on. Respect to the consumer culture is an important things in order to attract them for purchasing the product. For example, The Coca-Cola company has to change the logo and the description on their packaging from common English to Mandarin on Taiwan and China markets. this can help the company launch the product successfully by follow consumer mothers language in their countries. Coca-Cola company have to research on the most suitable flavor on carbonated drinks that did suit the eastern countries like China and Taiwan. This had to be replaced by products such as Asian Tea and fermented milk drinks. This needed a lot of research and development to make sure that the relevant product can suit the market. The following are brief overviews of a few countries where Coca-Cola has used their strategies to help their drinks become globally sell. Year of First Introduced Countries Detail on Coco-Cola Company 1942 Argentina -On the first day the product hit the streets, seven 24-bottle cases were sold, plus eighteen single 185 milliliter bottles. -By the end of 1943, sales in Argentina amounted to 300,000 cases using 20 distribution trucks. -Coca-Cola de Argentina S.A. sells around one thousand times more products annually than first year introduced. 1927 Belgium -Belgium is among the world ¿Ã‚ ½Ã‚ ¿Ã‚ ½s top 20 countries in terms of per capita consumption of Coca-Cola products. 1933 France -Introduced in the  ¿Ã‚ ½Ã‚ ¿Ã‚ ½Caf ¿Ã‚ ½Ã‚ ¿Ã‚ ½ de l ¿Ã‚ ½Ã‚ ¿Ã‚ ½Europe ¿Ã‚ ½Ã‚ ¿Ã‚ ½ in Paris. -Number one soft drink in France since 1966. -Its total sales have doubled in eight years. -Coca-Cola France has created more than 1000 jobs. -Invested more than 3 billion francs in France since 1989. -Today, French consumers drink an average 88 servings of Coca-Cola products each year. 1927 Italy Currently employs approximately 3,000 people. Italian consumers drink an average of 100 servings of Coca-Cola products each year. -There are 12 bottling plants throughout the country, serving more than 500,000 retail outlets, -Producing a wide range of Coca-Cola products, including Fanta, Sprite, Nestea, Kinley Tonic Water, Beverly, Bonaqua and Minute Maid products.

Comparing A Midsummers Nights Dream, King Richard II, and King Lear :: comparison compare contrast essays

Relation between Nature and Man in A Midsummer's Night's Dream, King Richard II, and King Lear  Ã‚        Ã‚  Ã‚   A Midsummer's Night's Dream, King Richard II, and King Lear all represent different philosophies people hold regarding the phenomenon of their lives. The relationships between humans and outside forces differ between the plays too. A Midsummer's Night's Dream emphasizes natures part in human life. It is seen as the driving force for everything good and bad. Divine decree is the emphasis in King Richard II. The characters all seem to have a general acceptance of outcomes as what the gods wanted. Lastly, King Lear has man viewing nature as destructive and angry. He wants to control nature's fury and decide for himself what should be acceptable and legitimate. While none of these philosophies can be labeled as "wrong" or "right", each does have valid support within the given play.    The first play, A Midsummer's Night's Dream has a lot of nature metaphor is in families. The very first conversation in it has a king blaming the moon and night time for his not being able to marry. Theseus wanted to marry Hippolita right away but four moonshines were delaying him. Another example comes from Lysander. He saw roses in Hermia's cheeks and rain falling from her unhappy eyes. When Lysander wakes up and sees Helena, He decides he wants her instead of Hermia. He says, " things growing are not ripe until their season . . . [which] leads me to your eyes" (MND II, 2,100-110). He compares himself to unripe fruit or something that has not reached its final or mature stage in growth. Lysander said that he only fancied Hermia because he was young and naà ¯ve but now that he was "ripe", he wanted Helena. This is a parallel made by Lysander to nature. Not only did he believe that nature controlled all actions but he truly believed everything followed the same life pattern. Later, Lysander is confronted by Hermia and he compares her to terrible things like animals and serpents because he no longer saw her as his love but as someone he outgrew. This reference shows a part of life that is not wonderful and pretty but loathsome and dirty.    Nature is obviously a very big part in the play too because of the continual reference and almost constant presence of the fairy King Oberon and his Queen Titania.

Lonliness and Friendship in Of Mice And Men Essay -- essays research p

Lonliness and Friendship in 'Of Mice And Men'   Ã‚  Ã‚  Ã‚  Ã‚  In terms of emotional stability, there is one thing in life that is really needed, and that is friends. Without friends, people would suffer from lonliness and solitude. Lonliness leads to low self-esteem and deprivation. In the novel, Of Mice And Men, by John Steinbeck, the two main themes are friendship and lonliness.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There are two main characters, George and Lennie. Lennie is a massive man with incredible strength, but has a childs mind. George is a fairly sized man who is not incredibly strong, but has good common sense. What one man lacks, the other man makes up for. It is a perfect example of how opposites attract. They are a perfect match, and that is why they have a truly great friendship.   Ã‚  Ã‚  Ã‚  Ã‚  Although, no matter how much he tries, George cannot make up for the huge gap in Lennie's mind. Lennie is so childish it is hard to believe; for example when he sees things, he wants to touch and grab them. Throughout the book, the stress of Lennie's retardation begins to weigh down on George. Because of Lennie, they are drifters. Wherever they go, Lennie gets them into trouble. At their previous location in a town called Weed, Lennie grabbed a little girls dress to feel it and soon startled the girl with his overwhelming strength. So once again George had to rescue Lennie, and they had to move on. George knew he ...

HIV and Aids :: Medical Health Medicine Essays

HIV and Aids In Junior High, when we were in sex education class, we were told about AIDS and HIV. We learned that being HIV (Human Immunodeficiency Virus) positive eventually led to AIDS (Acquired Immune Deficiency Syndrome), which eventually led to death. We were taught this and never really doubted it. The AIDS pandemic is global and an estimated 40 million people are infected. None of them have been cured. The amount of funding for AIDS research is not small. A plentiful amount of drugs are available to patients diagnosed with AIDS or HIV. Some AIDS patients take "cocktails" of pills, which often lead to serious physical side effects. Some "cocktails" can mean ingesting 25 pills a day. There has been much talk about finding an AIDS Vaccine, but there have been no definite results as of yet. She created a stir in the media when she appeared on ABC News 20/20(1). Her person She has been called an unfit mother, a heretic, and has been compared to those who believe the Holocaust never happened. The reason for such a stir is because she is HIV positive, doesn"t take any medications whatsoever, questions whether HIV causes AIDS, has published a book called What if Everything You Thought You Knew About AIDS Was Wrong?, has unprotected sex with her husband, has an untested 3 year old son who she breast-fed at birth (the virus can be transmitted in utero, during birth, or through breast feeding), and is pregnant with her second child. Her name is Christine Maggiore and she as well as other dissidents have aroused both anger and support from AIDS and HIV communities. The difference between being HIV positive and having AIDS is that having AIDS means that a person must be HIV positive and either have a T-cell count below 200 or have one of the CDC"s (Center for Disease Control) 28 opportunistic infections. Christine Maggiore started questioning the connection between HIV and AIDS and the HIV and AIDS testing process when certain things she was told about AIDS and HIV did not add up with her situation. She speaks about how she "started really thinking about what AIDS doctors and educators told me rather than just accepting everything as true and correct." Doctors had told her that from her T cell count, she had a recent new infection.

Online enhance corrective feedback for ESL learners

The purpose of the research is to look into the value of online enhanced disciplinary feedback for non-native talkers of English. It is analyzing in three countries which are the quality of their interaction online, their perceptual experiences and the rivals encountered. The research is done as when the research worker found that many foreign pupils in many western universities holding hapless linguistic communication accomplishments and experient civilization daze. Due to this job, they do non cognize what is appropriate and what is non. Hence, this probe on the value of online enhanced disciplinary feedback ( OECF ) is to develop their linguistic communication accomplishments and acquire them to socialise positively with the hosting pupils while prosecuting their academic classs. The research worker used qualitative and quantitative tools to garner informations in his survey. The Conversation Analysis and end-project study as the two chief instruments used both for NNSs and NSs. Conversation Analysis takes into history of the three facets of interaction in order to keep the quality discourse. There are ( 1 ) inductions of subjects, ( 2 ) petitions for elucidation and ( 3 ) elaborated replies to inquiries. To prolong the linguistic communication consciousness, the analysis included self-correction, blessings as preferable responses and incorporations of the corrected signifier or significance. The information collected was from hebdomad one to hebdomad eight. As for the end-project study, the research worker wants to cognize the penetrations on the value of OECF from both NNSs and NSs positions. By acquiring the topics to interact, the research worker was selected MSN courier for on-line synergistic tools as it is practical to the users. However, participants were reminded non to utilize their private electronic mails for this undertaking. Due to this, participants were given an option to open new histories on hotmail and trip new MSN courier. The participants were the international pupils from the Language Centre of the University of Dundee. They were 10 pupils from diverse background ; seven Chinese, one Italian, and two Indians. They were in-between stripling with small contact with NSs of English and had no friends as NSs to socialise with. Whereas, for the tutoring group or NS comprised of six pupils from the pupil community of the University of Dundee and four were from the university staff members. Most of the coachs were from Scotland and merely two came from the non English speech production backgrounds, nevertheless harmonizing to their bio-data that they possessed a good bid of English and understanding good of the British civilization. The processs are used by the research worker is the equal tutoring technique in which coachs are matched with NNSs. Both are interacting utilizing the online MSN courier in turn-taking. They are showing their thoughts and positions like inquiring inquiry, supply information and so on as though they are prosecuting in speaking but in other manner they are pass oning by typing the message online. In a conversation analysis, participants are identified for their linguistic communication consciousness such as middlemans are acquiring feedback for their grammatical and semantic inaccuracies. Furthermore, in this article, OECF is adopted few schemes from negotiated significance when a societal interaction emphasized negotiated significance in a cognitive procedure ( Long, 1996 ) . NNSs have the attempt to self-correct if they are acknowledging any mistakes during the communicating. These feedbacks could help them in their academic accomplishments. NNSs would be able to pattern their Englis h of no fright to be embarrassed when there are errors because they are non talking to the NS straight but by typing the messages. For the end-project study, the research worker developed study in a signifier of questionnaire with a five point Likert graduated table runing from Strongly Disagree to Strongly Agree to mensurate NNSs & A ; acirc ; ˆâ„ ¢ and NSs positions and attitudes. In the inquiry, they will bespeak their degree of satisfaction by ranking it from 1 to 5 in which 5 is the highest mark. The analysis is considered in the eight-week intercession. In the survey of quality engagement, it showed that conversation was non being monopolized by the NS when NNSs were lending every bit much as their coach equals ; whereby they were given clip to believe, explicate and type their messages. NNSs were able to alter the flow of their on-line conversation by originating subjects and asked for elucidation if there was any misinterpretation occurred. However, it besides indicated that NNSs were effortless to take enterprises in altering subjects and inquiring inquiries due to their deficiency of assurance in pass oning in English, hence they anticipated the coachs to make most of altering subjects. Following, in linguistic communication consciousness survey, consequences indicated that NNSs had clip to read, reflect, memorise and spread out their English linguistic communication cognition repertory. NNSs were able to read their NS coachs & A ; acirc ; ˆâ„ ¢ posters, infusion, generate, exchange and construct significance from the reliable environment. Finally, the consequences from the end-of-semester studies showed that both NSs and NNSs had a positive experience while engaged in this undertaking. NNSs feedback on this undertaking had offered them a socially and linguistically rich environment to pattern the mark linguistic communication. Harmonizing to NNSs, the text-based communicating provided a positive impact in bettering both their authorship and reading accomplishments and besides on their speech production accomplishments. They perceived those as an effectual manner non merely to interchange thoughts and to inquire for and clear up information but besides to show and back up their points of position. Indeed, their errors were noticed and they were able to be self-corrected. Part C With respects to the IT demands in this century, the research does involvement me. However, there are pros and cons to be considered to transport out this survey. Talking about the benefits from this survey, it is appropriate method for cut downing anxiousness in pupils larning English. NNSs particularly will non experience shy or embarrass if they make errors in organizing the syntactical sentences when they are non interact face to face with the NSs. Harmonizing to the findings, it was a positive feedback from NNSs on this research undertaking. They said that it gave a good deduction in their English acquisition and bettering both their authorship and reading accomplishments so as their speech production accomplishments. However, based from my sentiment the research did non good conducted. The first ground is, by looking from the facets of experimental cogency, the findings were non valid. This is reported in this article that during the undertaking has started, there were participants drop out from the undertaking and go forthing merely five braces to go on. The consequences from the findings were merely based from the five braces alternatively of 10 braces. The trying drawing was uneffective to obtain the satisfaction analysis on this survey. Second, the research worker indicated that he is utilizing both qualitative and quantitative methods in his research survey. Hence, the survey should follow with two groups.1 group which i s called the experimental group is given a intervention and 1 group which is called the control group does non have any intervention. Then, the consequences of the findings can be acceptable of whether the OECF truly run into it objectives. Third, the research worker should briefs the purposed lineation of the survey in order to acquire the good engagement from the participants. The research worker should aware of the different backgrounds of the NNSs participants to be matched with NSs coachs. I suggested that age is to see for choosing the NSs because harmonizing to the articles, there were four NS in their mid-twentiess and one in his late teens. Possibly, the research worker should see on the adulthood because I believe when younger NSs involves with the NNSs troubles in novice a conversation, therefore NSs will be easy acquire bored and they have the inclination of originating subjects that are more relevant to their age. Hence, the conversation failed to discourse efficaciousl y when NNSs will take a long clip to believe about the thoughts that they need to convey out. Harmonizing to the activities presented in the research article, I think the activities should be enriched with more reliable subjects, produce more light readings to the NNSs which related to the current issues and reading transitions that could arouse NNSs feedback immediately without hold. In add-on, to obtain more concise consequences, the period of survey analysis shall be extended to hebdomad 12 alternatively of hebdomad 8 hence legion activities could be planned. In general this research provides an chance for the higher instruction pupils to heighten their communicating accomplishments particularly in composing and talking. Beforehand, the research worker should clearly find his/her aims and what kind of research method that is applicable and appropriate for the survey. Often, we found that even though pupils had learnt English during a school clip but they were still confronting jobs to get the linguistic communication eloquence and truth. Therefore, this research undertaking is seen as the appropriate exercisings for pupils to modify their defects in English linguistic communication when they are able to show their thoughts and giving their ideas from the activities designed. They are affecting in two ways communicating in which their errors are being corrected by the experts or so called the coachs. On the manus of Malayan contexts, in order to implement this activities, the instructor shall look closely on the scholar involvements whereby the subjects to be discussed must be reliable, short and simple but is able to dispute their positions and able to promote them to do remarks. As a consequence, they learn more, understand the grammatical class in the sentences and larn new vocabulary each clip. Learning English should be merriment.

How likely is this to be a heart problem, asthma, or panic attack?

Denise’s case is very likely to be a heart attack or what is medically known as the acute myocardial infarction (MI). Asthma was eliminated in the diagnosis because there was no prior indication that Denise had been exposed to allergens, sensitizer, irritants or any form of air pollution.   Asthma is associated with chronic inflammation of the lower respiratory tract and requires a triggering factor like one of those mentioned above (Fauci, et al., 2008).  Cardiac ischemia was also considered but was eliminated because of the absence of its hallmark symptom of angina pectoris.   An asymptomatic cardiac ischemia was also not considered because Denise presents some symptoms like breathlessness or dyspnea, anxiety, irregular beating of the heart and cold sweating.   These symptoms, however, are present in painless acute myocardial infarction.It had also been indicated in several studies that cigarette smoking also increases the risk of MI (Fauci, et al., 2008).   Althou gh Denise had not been smoking, she is in close association with someone who had been a chronic cigarette smoker, her husband.   It could be inferred that Denise had suffered from second hand smoking and is, therefore, at risk of having a heart disease, too.2. Why do you say this? What are the symptoms that are consistent with your preliminary diagnosis? Is there anything unusual?Myocardial infarction usually presents with pain as the chief complaint of the patient. The pain felt was usually described as heavy, squeezing, and crushing.   In rare cases, the pain is also described as stabbing or burning.   It is very similar to the pain experience in cases of angina pectoris or chest pain.   However, pain of MI usually occurs at rest, more severe, and lasts longer.  In our case, however, no pain was felt.   Nevertheless, this is not to be used as a basis in eliminating the possibility of MI.   The clinical presentation of Denise’s case is termed as the painless my ocardial infarction. The proportion of painless MI is greater in elderly patients and is and usually presents with breathlessness, appearance of an arrhythmia, and a sensation of profound weakness (Bayer, Chadha, Farag, & Pathy, 1986).An arrhythmia is the medical term referring to irregular beating of the heart.   Denise’s case is a type of arrhythmia called tachycardia or the abnormal increase in heart rate, i.e. heart is beating very fast (Guyton, 2006).   MI, in general, is also accompanied by sweating, anxiety, and a sense of impending doom (Fauci, et al., 2008).   All these clinical presentations had been experienced by Denise.The oxygen-poor blood from the (1) right atrium empties to the (2) right ventricle, which then pumps blood to the (3) pulmonary artery.   The blood then enters the pulmonary circulation through the (4) pulmonary arterioles and pulmonary capillaries where exchange of gases takes place.The oxygen-rich blood the goes back to the heart via the (5) pulmonary vein and empties to the (6) left atrium and then passes to the (7) left ventricle.   The left ventricle then pumps the oxygen-rich blood to the (8) aorta, the largest artery, and flows through the large (9) systemic arteries to reach the organs they supply.The blood then flows through (10) arterioles and (11) capillaries of the organs to deliver oxygen and nutrients.   Cellular waste products and carbon dioxide are exchanged for nutrients and oxygen at the level of the capillaries.The blood then passes through the (12) venules and then to the (13) larger veins.   Blood from the upper part of the body, e.g. head and upper extremities, drains into the (14) superior vena cava.  Ã‚   Blood from the lower part of the body, e.g. stomach, intestines, and lower extremities, drains into the (15) inferior vena cava.   Both the superior and inferior vena cava drains into the right atrium (Guyton, 2006).3. What are the characteristics of Denise’s lifestyle that mi ght lead to a heart problem?Denise’s genetic make-up predisposes her to hypercholesterolemia.   However, her diet aggravates her situation and causes her blood cholesterol level to be higher than normal.   It has been shown that hypercholesterolemia induces the formation of atherosclerosis (Prassad & Kalra, 1993).The disruption of atherosclerotic plaques attracts platelets and promotes the formation of thrombus or blood clot leading to obstruction of blood supply to the heart. Hence, patients with hypercholesterolemia are at very high risk of having myocardial infarction.  From the case, it could also be gathered that Denise is closely associated with a man who had been a chronic cigarette smoker and that she has been exposed to second hand smoking.   Smoking had been found in many studies to be associated with the increased risk of myocardial infarction.   Tobacco contains nicotine that promotes vascular constriction and aggravates the narrowing of vessels caused b y of atherosclerosis (Wilhelmsson, Vedin, Elmfeldt, Tibblin, & Wilhemsen, 1975; Rosenber, Plamer, & Shapiro, 1990).Denise had also been undergoing a lot of emotional and physical stress, which had been found to trigger acute MI (Gelernt & Hochman, 1993).   Also there are several facts that point to Denise’s predisposition to MI such as aging and being in early menopausal stage (Rosenberg, Hennekens, Rosner, Belanger, & Speizer, 1981).4. Has Denise suffered a heart attack?Indeed, Denise had suffered from heart attack or acute myocardial infarction (MI).   However, her case might, in the early part of the case, have only been a painless and mild MI.   The infarct located on her left ventricle.   This is due to the obstruction on her left anterior descending artery, the major blood supply of the left ventricle.The left ventricle is a high pressure chamber and, therefore, demands a very high blood supply.   Her case may have developed over the years such that angiogenes is, i.e. formation of new blood vessels, or the opening of collateral vessels had provided her with heart enough blood that the infracted portion is not very great (Fauci, et al., 2008).   She also presents the symptoms typical of older women presenting painless MI with dyspnea or what is commonly known as breathlessness, anxiety, tachycardia, and sweating.5. Define the following terms: cholesterol, hypercholesterolemia, cardiac ischemia, collateral vessels, angina pectoris, and plaque.Cholesterol is the best know steroid probably because of its association with atherosclerosis and other various heart disease.   Biochemically, it is also of great importance because it is the precursor of equally important steroids that include the adrenocortical hormones, sex hormones, vitamin D, and bile acids.   It occurs in animals but not in plants or bacteria.   Figure 4 shows the chemical structure of cholesterol (Murray, Granner, & Rodwell, 2006).

Marketing Strategy Victoria Secret Essay

Victoria’s Secret was started in San Francisco, California, in 1977 by Roy Raymond who was Business alumnus of Tufts University and Stanford Graduate School. He felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. With this store he hoped that it could create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms. In 1982, after five years of operation, Roy Raymond sold the Victoria’s Secret Company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited, for $4 million. The Limited kept the personalized image of Victoria’s Secret intact. Victoria’s Secret was rapidly expanded into the U. S. malls throughout the 1980s. The company was able to vend a widened range of products, such as shoes, evening wear, and perfumes, with its mail catalog issued eight times annually. By the early 1990s, Victoria’s Secret had become the largest American lingerie retailer, topping one billion dollars. However, The Company gained notoriety in the early 1990s after it began to use  supermodels  in its advertising and fashion shows. Throughout the past decade, it has turned down celebrity models and endorsements. Current business At present, Victoria’s Secret is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria’s Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria’s Secret Direct, with sales of approximately $6000 million in 2010. Victoria’s Secret is known for its annual fashion show, the Victoria’s Secret Fashion Show, and for its catalogs, both of which feature top fashion models. II – Executive summary (NG? C) In 2012, Victoria Secret’s goals are to increase 10% in revenue and 13% in market share. To achieve those, the marketing plan will be divided into 4 quarters with a clear division of labor for each department. Every people in company from management to employees will perform each mission separately in order to helps achieve the best returns.

Public accountability Essay

Do you support that Public accountability an erosion under the current mode of governance and market-oriented reforms? Why or why not? Elaborate your answer with examples on operationalization of public accountability in the current context. There are various moral problems that have faced civil servants in their daily work such as the difficulty of having to meet the requirements of the Government and citizens at the same time; distinguish between discretionary and arbitrary; the temptation of using the position as a function of their own benefits; the asymmetry between the administration and the citizens; the excessive bureaucracy and the lack of transparency, among others. Hence the need to create a environment where it be present more transparency paying continuous attention to building a righteous human behaviour because public accountability is a continuous activity, not an ideal state to be achieved. Consequently, accountability is vital because it’s central theme the i dea of ​​service and therefore is a key factor to improve the quality of public administration through the honest, efficient, objective and upright conduct of officials in management of public affairs. The transparency carries with it elements that citizens share, regardless of their religious beliefs, their family relationships, their profession, their  craft; common elements which help society to live in harmony according to principles of justice, freedom, equality and solidarity in order to make human relations more satisfying. When the transparency is applied and implemented in the public service is called Public Liability, also called accountability. The idea that accountability is linked to run the society as an active part of the state in which the information is flowing both upwards and downwards and thus be able make real use of social control. It is clear that, transparency and accountability become characteristic and distinctive governance aspects by themselves in public administration, however they also become markers of socially responsible behaviour with other aspects, this is why it is important not to considered transparency and accountability synonyms as social responsibility, since the previous ones are an expression of a specific aspect of the management process and decision-making of an organization (the evaluation and control for example), whereas the social responsibility should embrace and transcend all phases and activities of the management of an organization. In the present times, there is an increasing conviction that accountability is an important activity for organizations to develop confidence and legitimacy with other social actors, which relates within their own field. This belief has several origin some of them are conceptual, because accountability is part of a framework of values ​​th at play on the notion of democracy. Accountability is also associated with the necessary transparency in which public services must perform towards the citizens, particularly to the access of information, but it also to the results achieved by public institutions in the fulfilment of their mission, consequently, the creation of institutional mechanisms to control and social supervision as an institutionalized practice related to the democratic accountability of public management implies the existence of political and administrative systems with a high degree of political legitimacy and administrative efficiency. However, the action of accountability is not effective by itself. If there is no an active and vigilant civil society to be vigilant and report anything incorrect behaviour, which is why the public services should promote engagement and citizen control reducing the costs of such activity by strengthening citizen participation in the procedures for the development of dispositions of general character, expanding the participation of representatives from civil society on management boards of  organizations and public agencies, to effectively ensure accessing to the records and public archives by concerned citizens, open to the public meetings for public decision making, boost customer surveys of public services, developing systems such as random selection of citizens to participate in discussions on specific procedures. Accountability does not only relate to control, to motivate and to convince, but is a concept related to better management and guidance for organizations. Accountabili ty can be used for to manage, to guide and control more effectively the institution. The incorporation of the accountability model where the government â€Å"receives† a command to perform a range of tasks by the society, and therefore the Government becomes â€Å"accountable† to the society for this task, the government held to account to society for the task that was entrusted. This accountability model includes two directions that are accountable for: horizontal and vertical. The horizontal axis is related to a system in which the power is divided and balanced with a set of checks and balances, in which the law and a variety of public Institutions are included. Meanwhile, the vertical axis is related to the public opinion and election mechanisms, through which the citizens can approve or disapprove an officer through the ballot. In order to achieve a state that is capable of responding to the challenges and requirements from civil society, it is necessary besides th e modernization of public administration, the redesign of the state to enable it to respond with the levels of relevance, quality and effectiveness expected from the civil society through public policy. This is why it is necessary further democratic reforms of the State which allows citizens to participate actively in the public administration and in the selection, formulation and implementation of the public policies. However probably one of the most important and challenging obstacles to be overcome in public management in Latin America, to respond efficiently and timely basis to the current and future requirements from civil society and the private sector, is related to the resistance to change that many public services have to modernizing processes and big changes sometimes affect the processes of governance, especially in regards to the public participation in the actions of the State from both, public services and in its policies and programs. Accountability in this region is almost inexistent. On the one hand, there is no favourable framework conditions, laws, government  regulations and culture they are not prone to this practice, moreover, in organizational terms, dimensions such as size, seniority and / or centralization, are critical to define the scope of possible actions. The concept of accountability systems has proven to be very plastic. It could be understood as a range of ideas r anging from the mere access to information, the effective responsibility in the performance of a task, in terms of effectiveness and values; it can also include the time of coercitivity or obligation both legally and morally, and they may empower different public to access information, to be capable to exercise assessments or to apply sanctions. If accountability is taken merely as a monitoring mechanism it could help to avoid misbehaviour, but its greatest potential can be accomplished when it is viewed as a tool to improve the skills of public institutions and moral resources to make the good. The strategic time of accountability implies that the organization is aware that it needs the trust of their audiences, legitimacy from other entities and most of all the loyalty of its employees. Since the year 2000, in Latin America have been expressing a need for modernization and rationalization of the governments, developing in particular the New Public Management approach, which consists of replacing the bureaucracy with a flexible, efficient management, goal-oriented and concerned about the results and where all of those management techniques that allow to define objectives, determining responsibilities, control costs, and establishing indicators are important to measure outcomes, such the implementation and use of more suitable methodologies for accountability. This has shaped ​​the called Public Administration Accountability to taxpayers, which is founded on the â€Å"Value for Money† which relies on three concepts: Economy, Effectiveness and Efficiency, which must be considered holistically and not on an individual basis, where economy is referred to the relationship between the market and the inputs or supplies through the prices of these, where efficiency is the ratio between the product obtained and the desired objectives, including the criteria for the Quality and Service Access are included, efficacy may include Excellence and Equity as well, and finally Efficiency is the relationship between inputs and outputs that is the cost per unit of service. There is an school of thought, the Guideline to the Public Service, which considers not only the important issue of the effectiveness of the  Government, but it also maintains that the fundamental challenge is to address the democratic deficit of the current bureaucracies, which focuses strictly in Governance. There isn’t a shortage of ideas and concrete proposals to improve transparency, accountability and political responsibility, and thereby to achieve authentic accountable governments. The majority of these proposals agree on the essential: governmental activities should be made more open for the citizens and they should audit them more diligently, demanding spe cific liabilities to government officials, whether this are elected, appointed, or career officers. It is may be necessary go even further and restore the essence of the same political institutions, so that the transparency and accountability should become effective at all levels and areas of public administration in the region. Therefore, is desirable and also necessary to strengthen the accountability of elected officers with respect to their constituencies as well as to give more effective participation of citizens in decision-making. That is to say, to ensure that the government-at all levels and areas-are truly accountable to the citizens. This requires progress towards a participatory democracy that complements the existing representative democracy, as noted at times it becomes merely delegative. It is possible that the examples of reforms that are proposed below may contribute not only to strengthening the culture of transparency and accountability, but also the quality and on the same the performance of Latin American democracies; for the latter, it is also possible that this type of reform to raise public trust in the democratic institutions. It is possible that in the example of reforms such as the one which is proposed below contribute not only to strengthening the culture of transparency and accountability, but also the quality and on the same the performance of Latin American democracies; for the latter, it is also possible that this type of reform to raise public trust in the democratic institutions. Semi-direct democracy: The mechanisms are counted in a prominent place, the revocation of mandate, the referendum or plebiscite and popular initiative. The adoption of mechanisms of semi-direct democracy is a way to strengthen vertical accountability in other words to the citizens from all the elected public servants. The popular revoking the mandates may constitute an  important element in favour of responsible government. For example, if an elected municipal officer or a legislator is not carrying out in an appropriate manner the a task for which he was elected, that is, if it does not render satisfactory accounts to their constituents, a group of these could be organized to demand the convening of a consultation in the corresponding voters decide whether the official or legislator continues in office or not. If the semi-direct democracy is implemented, the more power is granted to sub-national governments and citizen participation spaces significantly are extended it might make more accountable governments and bring government closer and the civil service to the sovereign, the people. It is true that the semi-direct democracy mechanisms can be defeated, be emptied of contents and becoming plebiscitarian forms of government. However, in a democratic and participative vein, it seems preferable that the citizens can revoke mandates and propose, approve or deny major initiatives, rather than leaving all this in the exclusive hands of the lawmakers or the executive. In conclusion, what is proposed in the entire mode of governance in favour of accountability is that citizens become more active, direct and effective in the monitoring and the conduction of public affairs part. Since the world of politics is not angelical. It is an illusion to think that there will be accountable and effective, c lean and open government, if citizens do not demand it. There will be no participatory democracy if we do not participate. 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